英语翻译英语广告的翻译是翻译学的重要领域 因此英语广告翻译策略也是翻译
英语翻译
英语广告的翻译是翻译学的重要领域,因此英语广告翻译策略也是翻译领域所要解决的头等大事.本论文从英语广告的特点出发提出了不同的英语广告的翻译策略,力求寻求最佳的翻译策略,用不同的翻译方法处理不同类型的广告,使译文收到同原广告词同样好的宣传效果力度.随着经济全球化的发展,国际经济合作和交流的进一步加强,广告在国际市场上的作用也逐渐凸显,对应于广告翻译的要求也与日俱增,因为英语广告的翻译水平直接影响着商品在消费者心目当中的形象,进而直接遏制了商品的流通和国际间的经济交流和合作.
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The translation of English advertisement is an important field of translation,the translation strategies of English advertisements are a top priority in translation field to solve.This paper from the features of advertising English of English advertising different translation strategies,and seek the best translation strategy,dealing with different types of advertisements with a different translation methods,make the translation with the original advertisements also received strength good propaganda effect.With the development of economic globalization,the further strengthening of international economic cooperation and exchanges,role of advertising in the international market gradually,corresponding to the advertising translation requirements also grow with each passing day,because the translation of English advertisement directly affected the level of goods when the image in the minds of consumers,and then directly to curb the flow of goods and international economic exchanges and cooperation.